How Poor Translation Can Cost You Clients — And How to Avoid It

Published: June 13, 2025

First impressions matter — and for international clients, your translation may be that first impression. A poorly translated document, website, or presentation can immediately erode trust, damage your reputation, and even result in lost business.

💔 Real-World Consequences

• Lost sales: A product page with unclear instructions can drive customers away.
• Legal exposure: A mistranslated contract can cause disputes and lawsuits.
• Brand damage: Poor grammar or terminology can make your company seem unprofessional.

✅ How to Protect Your Brand

Hiring a certified translation provider like Equinox Global Management ensures your message is clear, accurate, and culturally appropriate. We specialize in legal, medical, and business translation where precision matters most.

🔍 Tips to Avoid Translation Mistakes

• Use native-speaking, certified translators
• Avoid machine-only translations for business content
• Have critical documents reviewed by a second expert

Protect your reputation and grow your international presence with professional translations you can trust.

Protect your reputation and grow your international presence with professional translations you can trust. Contact us today to learn more.